Context governance for GTM
You think your team is aligned on AI. They're not.
Your ICP, messaging, and positioning live in a dozen conflicting versions, and every AI your team touches confidently amplifies a different one. Stride finds the conflicts, reconciles them into one source you govern, then feeds that to every AI you run.
Conflict Report
You have 3 ICPs.
Here's where they disagree.
- Marketing ICP (Notion)
- 50-200 employees
- Sales Playbook (Gdoc)
- 1,000+ (enterprise)
- SDR GPT prompt
- Mid-market
- Marketing ICP (Notion)
- Head of Demand Gen
- Sales Playbook (Gdoc)
- VP Sales
- SDR GPT prompt
- RevOps lead
- Marketing ICP (Notion)
- B2B SaaS
- Sales Playbook (Gdoc)
- B2B SaaS
- SDR GPT prompt
- B2B SaaS
- Marketing ICP (Notion)
- $12k ACV
- Sales Playbook (Gdoc)
- $80k+ ACV
- SDR GPT prompt
- $25k ACV
3 conflicts across 4 attributes
ReconcileOne go-to-market, or five?
DemandGen and SalesOps each run their own ICP. Brand voice is split across three docs and four GPTs. Everyone assumes they're working from the same truth, and every AI tool confidently amplifies whichever version it was last fed, across thousands of touchpoints.
That's five teams sharing a logo. The more AI you add, the faster they drift apart.
01Find
See the conflicts you can't today.
Point Stride at the context you already have. It reads every copy of your ICP, messaging, and positioning, then shows you exactly where they disagree, attribute by attribute, ranked by how much each conflict touches downstream.
- Scans the Notion workspace where your GTM context lives
- Attribute-level disagreement grid
- Ranked by blast radius, so the biggest conflict sits at the top
Conflict Report
You have 3 ICPs.
Here's where they disagree.
- Marketing ICP (Notion)
- 50-200 employees
- Sales Playbook (Gdoc)
- 1,000+ (enterprise)
- SDR GPT prompt
- Mid-market
- Marketing ICP (Notion)
- Head of Demand Gen
- Sales Playbook (Gdoc)
- VP Sales
- SDR GPT prompt
- RevOps lead
- Marketing ICP (Notion)
- B2B SaaS
- Sales Playbook (Gdoc)
- B2B SaaS
- SDR GPT prompt
- B2B SaaS
- Marketing ICP (Notion)
- $12k ACV
- Sales Playbook (Gdoc)
- $80k+ ACV
- SDR GPT prompt
- $25k ACV
3 conflicts across 4 attributes
Reconcile02Normalize
Collapse the five into one.
Stride lays the conflicting versions side by side and proposes a single canonical source. You see exactly what changes, line by line. The owner makes the call. What comes out is the one definition everything downstream inherits.
- Line-by-line diff of the divergent copies
- A proposed canonical you can edit
- Owner decides; nothing merges on its own
Reconcile
Two ICPs, one canonical.
Stride proposes the merge. The owner decides.
Send for approval03Govern
Approve the truth before AI runs on it.
Every change to the canonical source is proposed, reviewed, and approved by the people who own it. Multi-stage when you need it. Nothing reaches your AI tools until it clears the gate, and every decision is written to an audit log you can stand behind.
- Multi-stage review with any- or all-approver rules
- A hard gate: ungoverned context never reaches your AI
- Full audit trail of who changed what, and when
Review & approval
Nothing changes the truth without a sign-off.
+1 line changed · proposed by Maya (RevOps)
Awaiting Dana K. · CMO
Stage 2 of 2 · requires all
This change won't reach ChatGPT, Claude, or your agents until it's approved.
04Blast radius
See what a change touches before you make it.
Your context is a graph: change one ICP and it ripples into the sequences, decks, prompts, and agents that draw from it. Stride maps that ripple, so you know the impact of a change before it ships.
- Every asset and AI tool that depends on a source
- A real count: “this touches 7 assets”
- See what depends on a source before you change it
Blast radius
What depends on this ICP?
Changing this touches 7 assets across 3 AI tools.
See before you change05Feed every AI
One source. Every AI.
Once your context is reconciled and governed, Stride serves it to every tool your team uses over MCP. Other tools decide what your AI is allowed to read. Stride governs what's allowed to become the truth in the first place.
One governed source
Your canonical ICP, messaging, and brand voice
Served over MCP
- ChatGPT
- Claude
- Copilots
- Your agents
Frequently asked
- What is context governance?
- Context governance is the practice of keeping a company's AI context accurate and version-controlled, so every AI tool draws from one trusted source instead of many conflicting ones. That context covers your ICP, messaging, positioning, and brand voice. It's the governance layer for your company brain.
- What are shadow ICPs?
- Shadow ICPs are the competing, unofficial definitions of your ideal customer that pile up across a GTM org. One lives in Marketing's Notion. The sales playbook has its own. A third is baked into an SDR's GPT prompt. Each gets treated as 'the' ICP, and AI amplifies all of them at once.
- Who is Stride for?
- Stride is built for mid-market and enterprise B2B marketing and GTM orgs, typically 10+ people with real budget, that have outgrown shared drives and scattered docs. Once cross-functional change is constant, you can't keep your ICP, messaging, and positioning aligned by hand. RevOps and GTM Ops own it; the CRO or CMO is the economic buyer.
- What is the free audit?
- The free audit connects to your Notion workspace, scans the GTM context you already have, and shows you the conflicts hiding in it, like the three different ICP definitions your team is unknowingly running at once. It's the fastest way to see the problem before you decide to govern it. No credit card, no sales call required.
- How is Stride different from tools that generate GTM strategy?
- Generators add another version of the truth to the pile. Stride does the opposite. It finds the conflicting versions you already have and reconciles them into one canonical source, then governs that source going forward. We won't write you a sixth ICP. We collapse the five you didn't know you had into one.
- Does Stride work with ChatGPT and Claude?
- Yes. Stride is MCP-native. It serves your one governed source of truth to ChatGPT, Claude, and your agents over the Model Context Protocol, so every tool pulls verified context from the same place. No rip-and-replace of your existing stack.
- How does Stride keep our data isolated?
- Each customer org gets its own dedicated database. The database boundary is the isolation, with no shared rows between tenants. That makes per-customer export and deletion straightforward, and gives security teams a clean confidentiality story.
Find out how many go-to-markets you're actually running.
Connect your Notion and run a free audit. Stride scans the context you already have and shows you the shadow ICPs you didn't know you had, in minutes. No sales call, no credit card.