Governed context for GTM teams
You think your team is aligned on AI. You're not.
Your team already runs on AI, off conflicting ICPs and messaging scattered across a dozen tools. Stride finds the contradictions and reconciles them into one governed source of truth. Then every AI your team uses runs off that.
Conflict Report
You have 3 ICPs.
Here's where they disagree.
3 conflicts across 4 attributes
Reconcile →One go-to-market, or five?
DemandGen and SalesOps each run their own ICP. Brand voice is split across three docs and four GPTs. Everyone assumes they're working from the same truth, and every AI tool confidently amplifies whichever version it was last fed, across thousands of touchpoints.
That's five teams sharing a logo. The more AI you add, the faster they drift apart.
Adding AI didn't align your team.
It made you diverge faster.
Ungoverned today
- ✕Shadow ICPs competing across tools
- ✕Competing playbooks, no shared rules
- ✕Invisible divergence at machine speed
- ✕No one accountable for the truth
Governed with Stride
- ✓Conflicts surfaced before they spread
- ✓Reconciled into one canonical source
- ✓Every AI grounded in the same truth
- ✓Alignment you can see and trust
Find → Normalize → Govern
How Stride works
Find
Point Stride at the context you already have: Notion, docs, the rest of the stack. It surfaces the conflicts. “You have 3 ICPs, here’s where they disagree.”
Normalize
Reconcile the competing versions into one canonical source your team actually agrees on.
Govern
Every change is proposed, then reviewed and approved by the owner. Every version is recorded. See what changed and who decided.
Feed every AI
Stride serves your one trusted truth to ChatGPT, Claude, and your agents over MCP, so every tool pulls from the same place.
Why Stride
Finds what you can't see
Surfaces the contradictions hiding in your stack today, before AI scales them further.
Governed at the source
Approvals and versioning, with a full audit trail. A source of truth you can vouch for.
Your truth, reconciled
We don't add a sixth ICP. We collapse the five you have into one.
Works with your stack
MCP-native, so it fits the tools your team already uses. No rip-and-replace.
Frequently asked
- What is context governance?
- Context governance is the practice of keeping a company's AI context accurate and version-controlled, so every AI tool draws from one trusted source instead of many conflicting ones. That context covers your ICP, messaging, positioning, and brand voice. It's the governance layer for your company brain.
- What are shadow ICPs?
- Shadow ICPs are the competing, unofficial definitions of your ideal customer that pile up across a GTM org. One lives in Marketing's Notion. The sales playbook has its own. A third is baked into an SDR's GPT prompt. Each gets treated as 'the' ICP, and AI amplifies all of them at once.
- Who is Stride for?
- Stride is built for RevOps and GTM Ops leaders who own cross-functional alignment, with the CRO or CMO as the economic buyer. It's the operational home of Context Ops, the discipline of governing the context your AI runs on.
- How is Stride different from tools that generate GTM strategy?
- Generators add another version of the truth to the pile. Stride does the opposite. It finds the conflicting versions you already have and reconciles them into one canonical source, then governs that source going forward. We won't write you a sixth ICP. We collapse the five you didn't know you had into one.
- Does Stride work with ChatGPT and Claude?
- Yes. Stride is MCP-native. It serves your one governed source of truth to ChatGPT, Claude, and your agents over the Model Context Protocol, so every tool pulls verified context from the same place. No rip-and-replace of your existing stack.
- How does Stride keep our data isolated?
- Each customer org gets its own dedicated database. The database boundary is the isolation, with no shared rows between tenants. That makes per-customer export and deletion straightforward, and gives security teams a clean confidentiality story.
Find out how many go-to-markets you're actually running.
We're onboarding a small group of GTM design partners now. We'll run a Conflict Report on your stack and show you the shadow ICPs you didn't know you had.